Artist Unleashed

The Pennsylvania Gazette

The nearly incoherent babbling of a drunk man filled the diner where Jon Sarkin, C’75, was eating breakfast one morning: “The free cheese is in the trap!” To the rest of the customers, those rasping words must have sounded like gibberish, but to Sarkin, an artist for whom ideas often come flooding in unfiltered, they were a source of inspiration. “I loved that,” he says, “So I made a poster that says, ‘The free cheese is in the trap.’ What does that mean? The free cheese is in the mousetrap. Looking for the free cheese? Guess what. It’s in the mousetrap. It’s going to kill you! ”

full article:  PG_sarkin_fullstory.pdf